While the majority of XBLA games are still in the 800-point-and-under
bracket, XBLA's Portfolio Director Chris Charla admits that the number
of over-1,200-point titles in the service's library has been steadily
increasing. During an interview with GamesIndustry.biz, Charla said that
XBLA's pricing trends are "a little bit of the opposite" of what one
might normally see in an app-store ecosystem, where historically pricing
structures have entered "a race to zero as fast as possible."
So far, 2011 has seen 20 1,200-plus games land on XBLA. In 2010, 27 of
the 85 games released for service cost 1,200 points or more, an 8
percent increase over 2009, during which 21 out of 86 titles hit that
price point. Charla attributes the gradual pricing increase to an
increase in the number of quality titles on the platform: "I think the
games that we're shipping -- a Limbo or a Castle Crashers -- are as good
as anything on the market." He went on to say that while it's "really
gratifying" to know that gamers are willing to pay a "premium" for
digital content, it is the market that decides what direction prices
will go.
http://www.joystiq.com/2011/07/24/xbla-prices-slowly-rising-says-microsoft/#comments