HardcoreModz
Microsoft reported its fourth quarter earnings earlier and with them,
the company revealed that business is good for the Xbox 360 brand. The
company managed to ship out 1.7 million Xbox 360 consoles in the fourth
quarter along and highlighted that the they've seen a substantial
increase in a year over year comparison for the console. Their totals
for 2011, Microsoft shipped a total of 13.7 million Xbox 360's, at that
figure, Microsoft's sales of their console have increased 30% year over
year, where in 2010 they shipped 10.3 million.
Noted, Microsoft also tallies their worldwide totals of shipped consoles
to date, and that figure is 55.5 million units with 35 million
registered Xbox Live members on the company ledger. The company also
talked about the their revenue growth which has increased to 29% with
the help of healthy Xbox Live subscription figures. The revenues for the
Xbox 360 platform grew almost 48%, and the company attributes strength
in many areas, but Kinect is the most likely culprit for the rise.
If you've been tracking the NPD data, and Microsoft's monthly
statements, you'll notice that this strength is in line with the NPD
figures that have shown Microsoft leading the North American market for
12 of the last 13 months. Despite having a lackluster first party
offering in 2011 thus far, Microsoft has managed to expand even further
into the console market. With success like that, who needs exclusives?
http://attackofthefanboy.com/news/business-is-good-for-microsoft-and-the-xbox-360/
