HardcoreModz
Earlier this week at Gamescom, Activision publishing CEO Eric Hirshberg
addressed the convention in a keynote that touched on the Battlefield 3
vs. Modern Warfare 3 dispute. The CEO called the comments recently made
by EA, in which their CEO called for the Modern Warfare franchise to
"rot from the core", bad for the industry as a whole.
Apparently, EA still begs to disagree with Activision still. Jeff Brown
of EA, who handles corporate communications fired back in recent
comments.
"Welcome to the big leagues Eric - I know you're new in the job but
someone should have told you this is a competitive industry... You've
got every reason to be nervous. Last year Activision had a 90 share in
the shooter category. This year, Battlefield 3 is going to take you down
to 60 or 70. At that rate, you'll be out of the category in two to
three years.
"If you don't believe me, go to the store and try to buy a copy of
Guitar Hero or Tony Hawk."
http://attackofthefanboy.com/news/battlefield-3-vs-modern-warfare-3-war-rages-on/
