A report over on The Daily states the Zune Marketplace on Xbox Live
could be changing into a streaming subscription service. According to an
anonymous source at Microsoft, the Zune service could take on the same
sort of streaming option Netflix and Hulu Plus offers. Its unknown if
the new initiative will be part of the console’s streaming TV service
set to launch in the fall or not, or even if it is part of the rumored
Diamond TV service MS was rumored to announce at E3. We’ll send a mail
and ask.
http://www.vg247.com/2011/07/08/rumor-zune-marketplace-getting-revamped-as-streaming-video-service-on-xbox-360/